Bigger Love: A Display Font for More Engaging Web Design
I was laying out the hero section for a new landing page for a client’s small creative business. The brand was warm, personal, and a little playful—a coaching website that needed to feel approachable yet polished. The default sans-serif headline I had mocked up felt too corporate and sterile. It was missing the personality the site needed to convey from the very first scroll. That’s when I imported Bigger Love into my project.
The First Impression: Personality Over Pixels
Bigger Love is exactly what its name suggests: a fun and lovely handlettering font. Its visual characteristics are immediately apparent—rounded, flowing letterforms with a casual, handwritten charm. It doesn’t shout or demand attention with sharp edges; it invites with a soft, friendly rhythm. For a digital layout, that mood translates into an instant sense of human connection, which is gold for brands wanting to break through the generic feel of many online spaces.
From a practical design standpoint, its weight is consistent, and the characters are well-defined, which is crucial for readability even at larger display sizes. This isn’t a messy, ultra-sketchy script; it’s a polished casual style. In my hero section test, placing Bigger Love over a subtle gradient background created a headline that felt both custom-made and professionally crafted. It set the entire tone for the page.
Digital Applications: Where It Works Best on a Website
A display font like this isn’t for body text. Its strength lies in creating focal points and emotional anchors. In my projects, I’ve found it excels in specific areas:
- Hero Titles & Landing Page Headlines: This is its prime territory. A single, powerful phrase in Bigger Love can establish the brand’s mood instantly.
- Section Headings: Used sparingly for key sections—like “Our Approach” or “Your Journey”—it maintains visual interest and hierarchy without overwhelming the user.
- Call-to-Action Phrases: Not necessarily on the button itself (readability on small buttons is key), but for the short, motivational text above a button, like “Start Your Adventure Today.”
- Decorative Accents & Logo Text: For a boutique online store or a creative portfolio, using Bigger Love for a graphical logo or a stylized tagline adds a unique branded touch.
- Online Shop Banners & Campaign Landing Pages: For promotional graphics announcing a sale or a new course, its joyful style can enhance the message without feeling like a standard system font.
On the coaching website I mentioned, I used it solely for the main hero headline and the section title for the client’s personal story. This limited, intentional use created a strong brand signature without compromising the site’s overall scanning behavior and readability.
Readability and Technical Considerations for the Web
When using any decorative typeface online, you must be mindful of the medium. For Bigger Love, here are my practical observations from testing it in responsive layouts:
- Mobile Screens: Ensure headline sizes are generous. On smaller viewports, the detailed curves need enough space to remain clear. A minimum size of 32px for a primary headline is a good starting point.
- Dark & Light Backgrounds: It performs well on both, but always check contrast. On light backgrounds, its full charm is visible. Over dark backgrounds or image overlays, ensure you’re using a weight that doesn’t thin out too much.
- Loading Performance: Always verify the webfont format availability. Using a properly hosted, optimized web font file is essential for fast-loading pages. Check the font’s license for web use and confirm if it includes the necessary formats like WOFF2.
- Supporting Features: Before finalizing, I look for alternates, multilingual support, and available weights. Even if a font has one weight, like Bigger Love, knowing it has a robust character set ensures it won’t break when you need an ampersand or a special quote.
These checks are part of a professional workflow. They ensure the font doesn’t just look good in a static mockup but performs reliably in a live, multi-device environment.
Building Visual Hierarchy and Trust
The choice of a display font directly impacts visual hierarchy and, perhaps less obviously, brand trust. A consistent, well-chosen typeface signals professionalism. When a visitor sees a custom, appropriate headline font paired with clean body text, it subconsciously communicates that the brand cares about its details. Bigger Love, with its warm personality, builds a specific kind of trust: one of authenticity and human-centric values.
In the layout, it creates a clear top-level entry point in the hierarchy. The user’s eye is drawn to the headline first, then guided by simpler sub-headings and body copy. This controlled flow improves engagement, as the user isn’t visually confused by competing typographic voices.
Finding the Right Pairings for Digital Layouts
A decorative display font should never stand alone. It needs a supportive partner for all the other text on the page. For Bigger Love, I lean on simple, neutral sans-serif fonts for body copy, UI elements, and sub-headings. A geometric sans-serif like Poppins, Inter, or even a system font like Segoe UI provides a clean, readable base that lets the display font shine without creating typographic chaos.
For a more editorial digital identity, perhaps for a blog redesign, pairing it with a classic serif font for body text could work, though the contrast between casual handlettering and formal serif needs careful balancing. In most web scenarios, the sans-serif pairing is the safest and most effective path. This pairing strategy ensures that while the brand personality is highlighted in key spots, the core usability and readability of the site remain uncompromised.
A Realistic Project From Start to Finish
Let’s walk through a quick, realistic example: a product landing page for a digital template kit for creators. The goal is to feel creative, supportive, and energetic.
- Hero Section: The main headline “Create With Confidence” is set in Bigger Love. It’s large, centered, and over a light, textured background. It’s the emotional hook.
- Body & UI Text: All subsequent text—the product description, feature list, pricing details, and button labels—are in a clean sans-serif font. This creates a clear division.
- Accent Use: Bigger Love is used again, sparingly, for the section heading “What’s Inside” to maintain a thread of the brand voice.
- Brand Consistency: This same font combination is then extended to the brand’s digital ads and social media graphics, creating a cohesive identity across touchpoints.
This approach avoids the common pitfall of overusing a decorative font, which can lead to a cluttered, hard-to-read website. Bigger Love becomes a strategic design asset, not a default setting.
In web design, the tools we choose—especially those that directly communicate with our audience, like typography—carry weight. Bigger Love offers a specific tone: one of warmth, casual creativity, and friendly professionalism. Testing it in real layouts, from portfolio homepages to course sales pages, has shown me its value lies in that intentional, strategic application. It turns a standard headline into a brand statement, helping build a more polished and memorable online experience, one that feels designed with both clarity and a bigger dose of love.
